FAAA appoints new advertising and communications supervisor

The Monetary Recommendation Affiliation Australia (FAAA) has appointed Ben Rutherford to guide its advertising and communications staff.

Mr Rutherford has over 19 years of promoting expertise within the leisure, media, and monetary companies sectors throughout the business-to-business (B2B) and business-to-consumer (B2C) segments.

He has additionally labored with hospitality and leisure firms similar to EVT (together with Occasion Cinemas and Moonlight Cinema) and Southern Cross Austereo. Along with creating and executing the launches of recent manufacturers and companies into aggressive marketplaces, Ben just lately delivered an award-winning firm rebrand and in depth web site relaunch.

Mr Rutherford will likely be liable for FAAA advertising and communications exercise and selling consciousness and understanding of the worth of economic recommendation amongst customers and adjoining professions.

He will even be targeted on constructing consciousness of the Licensed Monetary Planner (CFP) designation among the many monetary planning group and recommendation purchasers.

As well as, Mr Rutherford will ship advertising and communication campaigns to assist member engagement.

FAAA chief government Sarah Abood says, “Ben’s advertising and communications expertise throughout the B2B and B2C segments make him well-suited to addressing the wants of a number of stakeholders.”

“Ben will play a important function in attaining the FAAA’s targets of membership development, deeper stakeholder engagement and elevated model consciousness, notably at a pivotal time following the current merger with the AFA.

“Most significantly, Ben will likely be liable for creating and delivering actions that allow the FAAA, via its members, to ship extra nice recommendation to extra Australian customers.”